Press ContactsFabrik / SimpleTech Press Releases
'TIS THE SEASON TO CAPTURE, CHERISH AND SHARE:
FABRIK SPREADS HOLIDAY CHEER FOR EVERYONE ON YOUR LIST
From Budding Filmmakers to Bloggers to Executive Road Warriors, Fabrik Offers a Broad Range of Stylish Drives and Online Services to Store, Protect and Share Holiday Memories
San Mateo and Santa Ana, Calif., November 20, 2007 - This holiday season, millions of Americans will use digital cameras and camcorders to capture irreplaceable digital memories while enjoying family dinners and gatherings, storytelling and a host of other seasonal events. Fabrik Inc. (www.fabrik.com), a leading provider of innovative storage, memory and next-generation Web services, offers the easiest and most complete solutions for storing, protecting and sharing those precious holiday experiences, including a new family of blazing-fast SimpleTech Pro Drives, and a sleek line of Signature Drives designed by Pininfarina, the same firm that fashions Ferrari and Maserati race cars.
Recent data supports an increasing proliferation of consumer electronics devices and associated digital content, such as videos, photos, music, animation, mash-ups and other files. According to the Consumer Electronics Association (C.E.A.), the average U.S. household now owns about 25 consumer electronics products, the average adult spends about $1,200 annually on CE products, and 62 percent of U.S. households own a digital camera. With that, digital camera images captured, shared and received worldwide are growing an average of thirty-five percent annually from 2003 - 2008 (source: IDC).
"Consumers are creating a tremendous amount of digital content that they hold priceless," said Matt McRae, vice president of marketing at Fabrik. "Our mission is to simplify their digital experience while at home, online or on the run. Unlike any other provider, our approach is to seamlessly blend hardware products with innovative software and services to provide an integrated way for consumers to store, manage, protect and share their growing collections of personal and professional content."
Now available at a wide variety of retailers and distributors, Fabrik offers a broad range of stylish portable and desktop drives, paired up with an innovative online backup service. This unique combination of devices, software and services ensures that digital content is easily stored and backed up both onsite and offsite. In addition to protecting valuable files, Fabrik makes it incredibly simple to access, manage, share and publish content from anywhere via the Web.
SimpleTech® Signature Drives: Portable and Desktop
Designed by the same Italian firm that designs Ferrari racecars, the SimpleTech Signature Drives by Fabrik feature convenient local backup software, and hi-speed USB or USB/Firewire combo interfaces for speedy file transfers of your favorite photos, music, and videos. Ideal for holiday gifts and stocking stuffers, Signature Drive capacities range from 80GB ($99.99) to 1TB ($499.99) and come in a wide variety of colors. More information and links to product photos of the Signature Drives can be found here: http://www.simpletech.com/products/storage
SimpleTech® Pro Drive Series
The Pro Series - Pro Drive and Duo Pro Drive - is ideal for prosumers, digital media enthusiasts, SOHO and small businesses where performance and reliability is of critical importance. The drives feature an USB 2.0 and 3Gb eSATA port, which provides 2x performance of USB 2.0/Firewire 400, and the Duo Pro can reach speeds of 4x USB 2.0/Firewire 400 when used in RAID 0 configuration (RAID 1 is also available). The Pro Series is the first drive family to combine online backup (Fabrik Ultimate Backup) and local backup for double protection, so now, no matter what happens to your drive - a spilled drink, curious toddler, fire or theft - your data is protected. Capacities range from 500GB ($229.99) to 2TB ($799.99), our largest drive to date. The Pro line also debuts a new industrial design that allows both horizontal and vertical orientation, stacking and security lock slots.
Fabrik Ultimate Backup Online Service
All members of the SimpleTech Pro family come bundled with a free 2GB account of Fabrik Ultimate Backup, the only standalone and full-featured online backup service offered today with an external drive family. You can also sign up for a free 2GB account separately by visiting http://www.FabrikUltimateBackup.com. For less than five dollars per month, you can upgrade to unlimited backup capacity that's fast, affordable and secure. Using Fabrik Ultimate Backup can free up more storage capacity on your hard drive and ensures that no matter what happens, files remain safe and secure online and off-site.
The Pro Drive family and Fabrik Ultimate Backup press kit, including product images, can be found at: http://www.myfabrik.com/presskit/public/media
SimpleTech Memory Upgrades
For the avid tech fan in you family, nothing would make them happier (really!) than receiving a memory upgrade for their computer or gaming system in their stocking. From DDR to DDR3, Fabrik offers more than 2,000 memory modules for virtually any computer, network or server. Simply plug in the correct make and model into our easy-to-use Upgrade Navigator and we'll recommend the best solution for their system and where to find it. Ensuring the highest performance, capacity, reliability and compatibility in the market, all SimpleTech memory modules are lead-free and come with a lifetime warranty backed by SimpleTech's reputation for quality and support.
About Fabrik, Inc.
Fabrik's mission is to simplify a user's digital experience whether at home, on the Web or on the road by delivering a blend of online services, software and devices that help consumers store, access, manage, protect and share their growing collections of digital content. The company's online service, www.myfabrik.com, is marketed directly to consumers and through partnerships with global market leaders. Fabrik's line of SimpleTech-branded products include external, portable and network storage solutions as well as full line of memory upgrades for desktops, laptops, servers, printers. For more information, please visit www.fabrik.com. Fabrik Inc., founded in 2005, is a privately owned company with offices in San Mateo and Santa Ana, California.