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ROSS LEVINSOHN JOINS FABRIK'S BOARD OF DIRECTORS
Former President of News Corporation's Fox Interactive Media Brings Vast Experience
in Interactive Media, Internet and M&A to Fabrik
San Mateo and Santa Ana, Calif., May 21, 2007 - Fabrik, Inc. (www.fabrik.com), the provider of innovative storage, memory and content management services, today announced that recognized Internet media executive, Ross Levinsohn, has joined Fabrik's Board of Directors. Levinsohn, who most recently held the position of president at Fox Interactive Media, the Internet and New Media arm of News Corporation, will help Fabrik extend its strategy in the new media world to further enhance Fabrik's mission to build new product categories that blend online services, software and devices making managing, using and accessing personal or professional content simple and intuitive for users.
Levinsohn joins Fabrik's Board with vast experience and an extensive track record in the fields of interactive media, Internet and M&A. Most notable, Levinsohn helped shape the strategy that led News Corporation's emergence as an Internet powerhouse. Under his stewardship, Levinsohn spearheaded the creation of Fox Interactive Media (FIM) and the acquisition of more than 10 companies including Myspace.com and IGN.com. He ran the day to day operations of FIM that included Fox Sports.com, Fox.com, Scout.com, AmericanIdol.com and more than 15 other business units, which, in less than 16 months, became the most viewed network of sites on the web, with more than 40 billion monthly page views. Prior to News Corp, he held executive positions at AltaVista, CBS Sportsline and HBO.
"Ross has been a long time advisor to us in the new media space, and has been working with us to develop and execute new strategies globally. I personally believe that the vision of the company and Ross' insights will be prove to be of great value and will truly differentiate us in the next generation market of content storage and usage," said Keyur Patel, co-founder and Chairman of Fabrik.
"Ross' remarkable history speaks for itself. He has a proven track record of understanding, developing and growing emerging market segments, and we are confident he'll contribute significantly to Fabrik's vision," said Mike Cordano, cofounder and CEO of Fabrik. "Ross has a tremendous amount of leadership experience in Internet and media and we could not ask for a more qualified addition to our Board of Directors. I am very pleased that Ross shares our vision of building Fabrik into the leading personal content management solutions company. We expect him to have an immediate and positive impact."
"I've followed the evolution of Fabrik for more than a year, and I believe what they are doing in the field of media management will be an anchor for all interactive users. It is a pleasure to join Fabrik's board as this is an exciting time in the company's lifecycle," said Levinsohn. "The traditional view of digital content and media has changed, especially with the flood of social networking sites, vast amounts of user-generated and commercial content, and a plethora of storage-based consumer devices. Fabrik's plan to provide simplicity when managing all this is spot on, elegant and something everyone can use. I look forward to working with the Fabrik team to further the company's success."
Levinsohn joins the following people on the board: Mike Cordano, CEO of Fabrik; Keyur Patel, partner of ComVentures and co-founder and Chairman of Fabrik; and Jim McLean, partner of international private equity and venture capital firm 3i.
About Fabrik, Inc.
Fabrik's mission is to simplify a user's digital experience whether at home, on the Web or on the road by delivering a blend of online services, software and devices that help consumers store, access, manage, protect and share their growing collections of digital content. The company's flagship product is www.myfabrik.com, which is marketed directly to consumers and through partnerships with global market leaders. Fabrik's line of SimpleTech-branded products include external, portable and network storage solutions as well as flash memory cards, USB flash drives and memory upgrades. For more information, please visit www.fabrik.com or www.simpletech.com. Fabrik Inc., founded in 2005, is a privately owned company with offices in San Mateo and Santa Ana, California.