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Publishing Reimagined.

Fact-checked editorial and real journalism are a cornerstone of a free and open internet. But given the ongoing changes to the industry—from brand safety measures and keyword blocking, to the deprecation of the cookie and IDFA, and the role tech giants like Google and Facebook play in content visibility and traffic—premium publishers have struggled to remain profitable. 

With mounting pressure to drive revenue, publishers need to focus on producing quality content, innovating and expanding their digital presence to build their audiences, and enticing advertisers to spend with them through unique and differentiated ad products. But publishers are still burdened by technologies for content and monetization that don’t work together. 

Enter Fabrik — a modern CMS that works hand-in-hand with ad tech to speed up page loads, improve search rankings and deliver more beautiful user experiences. Incorporating CMS capabilities including storing music, video, photos and the software for managing, sharing and embedding data with specialized ad tech, publisher’s benefit from the control Fabrik’s platform offers.

Prior to getting into the ad tech space over 15 years ago, Kargo was in the business of hosting and managing publisher’s sites. So saving premium publishing has always been a part of Kargo’s DNA. With our deep expertise in both publishing and advertising, Fabrik was born out of an opportunity we spotted in the marketplace serving publishers, advertisers and consumers equally well.

Fabrik is at the forefront of what we believe will be a larger trend of publishers looking for modern day solutions to their digital publishing models.

Buzzworthy

@fabrikcms

Publishers rely heavily on traffic from search to grow their audiences. With Google constantly evolving its algorithms to optimize UX, publishers are left scrambling to shift tactics and meet the new rules before their pages drop out of sight. CLS is a core metric in Google's ranking and publishers need to pay heed. Learn more about optimizing for CLS in our latest blog post. ...

We did it again! The MarTech Breakthrough awards honor the best in ad tech innovation and Fabrik was named Best Overall Web Content Management Solution. Read the full release - link in bio. ...

Leveraging Kargo’s exclusive mobile-first creative and programmatic technology, Fabrik’s holistic approach to content and advertising allows publishers to increase CPM rates and maximize yield. ...

And the winner of the @digiday Media Award for Best Digital Product Innovation is . . . Fabrik, the first CMS for publishers merging both Content Management and Ad Tech. #digidayawards ...

With cookies crumbling and Apple's IDFA protocols getting tougher, it's time for editorial and advertising tech to play well with each other. By integrating CMS and ad tech into a single platform, publishers can provide better ad solutions and boost revenue. Get the scoop on some of the early solutions out there from Kargo's COO Michael Shaughnessy - link in bio. ...

With audience development at the forefront of Fabrik’s offering, publishers benefit from the platform’s third-party syndication integrations to drive reach and increase traffic to their site. ...

We are thrilled to be named as a finalist for the 2021 Digiday Media Awards for Best Digital Product Innovation! For the full announcement visit our link in bio and learn more at fabrik.com #digidayawards ...

Reach out to partnerships@fabrik.com to learn more. ...

With enhanced SEO optimization capabilities, editors have the ability to focus on producing quality content that will be seen. ...

“Combining the Fabrik CMS with advertising dramatically increases performance for the premium content publisher while making it much easier for brands to create highly impactful campaigns at scale. We are thrilled to work with these leading media brands, as we share a vision for how modern SaaS technology can drive better experiences for consumers and brands.” Read the full article - link in bio. ...

Traditional CMS’ rely on plugins. Web pages have become slow, bogged down by an abundance of trackers and third parties bidding for ad space and siphoning off data. Fabrik eliminates the need for plugins, optimizing speed to market to elevate the experience for consumers and brands. ...

Learn more about what Fabrik can do for your business at fabrik.com. ...

Improves performance for premium publishers. Optimizes the end users’ experience. Helps brands achieve their advertising KPIs. Fabrik—the modern CMS. Learn more - link in bio. ...

Check out our feature in @techcrunch - link in bio! ...

Introducing Fabrik—the first digital platform to combine a flexible CMS with advanced advertising technology, enabling publishers to seamlessly control their entire business. ...