Fact-checked editorial and real journalism are a cornerstone of a free and open internet. But given the ongoing changes to the industry—from brand safety measures and keyword blocking, to the deprecation of the cookie and IDFA, and the role tech giants like Google and Facebook play in content visibility and traffic—premium publishers have struggled to remain profitable.
With mounting pressure to drive revenue, publishers need to focus on producing quality content, innovating and expanding their digital presence to build their audiences, and enticing advertisers to spend with them through unique and differentiated ad products. But publishers are still burdened by technologies for content and monetization that don’t work together.
Enter Fabrik — a modern CMS that works hand-in-hand with ad tech to speed up page loads, improve search rankings and deliver more beautiful user experiences. Incorporating CMS capabilities including storing music, video, photos and the software for managing, sharing and embedding data with specialized ad tech, publisher’s benefit from the control Fabrik’s platform offers.
Prior to getting into the ad tech space over 15 years ago, Kargo was in the business of hosting and managing publisher’s sites. So saving premium publishing has always been a part of Kargo’s DNA. With our deep expertise in both publishing and advertising, Fabrik was born out of an opportunity we spotted in the marketplace serving publishers, advertisers and consumers equally well.
Fabrik is at the forefront of what we believe will be a larger trend of publishers looking for modern day solutions to their digital publishing models.